Yup, I just received a cease and desist. Unbelievable. Here is the money quote:
While the Yankees are very appreciative of their loyal and highly valued fan support,
unauthorized use of the Yankees Marks that would be confusing or misleading to the public, or
falsely imply some endorsement or sponsorship by the Yankees, cannot be tolerated. Although
the Website purports to be a “blog about Major League Baseball and the New York Yankees,” it
has clearly branded itself throughout with the Yankees Marks, including the Logo. Thus, you are
not using the Yankees Marks in a permissible manner but rather to brand your own online
service, and to create or imply a false impression that the Yankees have approved, condoned or
sponsored the Website.
Your unauthorized uses of the MLB Marks on the Website and in the Domain Name are
likely to cause confusion, mistake and deception as to the existence of an affiliation, connection
or association between your business on the one hand, and MLBAM, and/or other applicable
MLB Entities on the other, and constitute trademark infringement, dilution and unfair
competition in violation of federal and state law.
Accordingly, demand is hereby made that you immediately cease and desist from using
the YANKEE UNIVERSE name and the Logo, any other Yankees Mark and any other MLB
Mark in and as the name of your Website, to promote the Website, to seek advertising any other
commercial opportunities, in and as the Domain Name, and in any other manner that would
cause consumer confusion, dilution of the MLB Marks, or imply any sponsorship or
endorsement of your Website or its contents by any MLB Entity.
Blog name ideas?